How Women Brokers Are Reinventing Leadership In The 21st Century

How Women Brokers Are Reinventing Leadership In The 21st Century

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Even though the real estate industry is predominantly female, women are underrepresented in leadership positions at the brokerage and senior management levels.

In California, of the top 100 brokerages, only 14 are run by women. The goal of the California Association of Realtors (C.A.R.) Women’s Initiative launched in early 2017 is to create a community where mentors and leaders can communicate, collaborate and support one another.

C.A.R.’s 2017 membership survey — along with one-on-one interviews conducted with a cross section of 25 of California’s leading women brokers — underscored how many women are frustrated with business models where their voices were often ignored and there were limited seats at the table for them.

The research indicates that women are pushing past this barrier by ditching corporate real estate careers and large brokerage models in favor of forming their own boutique companies where entrepreneurial change can flourish and they can fulfill thei…

Article image credited to Photo by Brooke Lark on Unsplash