Showing management company ShowingTime has launched MarketView Broker, a new tool for real estate brokers who want to more easily analyze their local markets and identify opportunities for growth.
The analytic tool, a browser-based application, lets brokers know their market share, and that of their competitors. Users can research new neighborhoods they might be thinking of expanding into and view the sales volume figures of top agents in the area.
The reports can be sorted by more than 17 different filters, including closed units and volume, year-over-year production, market share and property characteristics among other criteria.
“We believe MarketView Broker will become an essential tool for brokers to recruit top agents, gain market share, have a deeper knowledge of the markets they serve and provide a clear competitive advantage in a highly competitive marketplace,” said ShowingTime president Michael Lane in a press release.
In an email to Inman, Lane said the tool would be most useful for broker-owners and managers involved in recruiting and determining growth strategies, as well as senior management at multi-office firms.
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“It can be accessed on any device from anywhere, and will be available to customers and prospective customers looking to grow their presence in the 300-plus markets where ShowingTime offers services,” he added in the press release.
To create the tool, ShowingTime consulted with its broker customer base. “Customers who have used our other MarketStats products asked us to create something broker-specific to help them with recruiting, and to enable them to easily generate reports showing their position in local markets,” said Lane in an email to Inman.
“Watch lists” on the tool show brokers the sales activity of top agents, for example. Contact information is available on the tool so brokers can easily “touch base” with the star performers whom they may want to recruit, Lane told Inman.
MarketView Broker accesses MLS data on behalf of brokers who purchase the software. The company will be working closely with customers in its plans to develop more features, said Lane.
Pricing is based on monthly updated subscriber counts and brokers can request a price quote.