What Exactly Makes Compass Different From Other Bokerages?

What Exactly Makes Compass Different From Other Bokerages?

NEW YORK — Real estate brokerage Compass has attracted $808 million in funding and is valued at $1.8 billion, but many in the real estate industry wonder: What is it exactly that makes Compass different from other brokerages and therefore worth this kind of investment?



At Inman Connect New York this week, that question remained mostly unanswered. The firm’s chief revenue officer, Rob Lehman, in discussion with Brian Boero of 1000watt, touted Compass’s “agent-centric” approach laser-focused on how to create value for agents and help them grow their business.

“What does that mean specifically?” Boero asked.

“It’s saying, ‘What is it that agents want? What is it you can do to elevate and grow their business?'” Lehman responded.

The average Compass agent grows their business 24.8 percent in their first year at the company, according to Lehman. He attributed that growth to the technology the firm offers.

“One out of four people at Compass are purely dedicated to build…