NEW YORK — With all of the gains in real estate technology over the past few years, traditional mainstays of the industry are becoming antiquated. This is most prevalent in the arena of traditional open houses.
A convenient, high-tech experience
“I think the future of open houses is all about the experience,“ Melissa Kwan, the co-founder and CEO of Spacio told the audience at Inman Connect in New York City on Thursday afternoon.
Regardless of what type of home you’re selling, all open houses start the same way: with handing a client a piece of paper — and that’s not going to cut it anymore, Kwan said.
“There’s no experience in that,” she added. “As soon as someone comes in, you hand them a piece of paper. That doesn’t fit what your selling.”
What her company has done is create a paperless sign-in, on an iPad, that allows browsers to input all of their information as well as their social media accounts. That way you can know where they’re looking and oth…
Article image credited to Kaliya Warren